XP Power has followed a clear and consistent dual track strategy of moving up the value chain through its internally developed products and adding complementary products through acquisitions to target key accounts where we can add genuine value.
The key elements of our strategy are as follows and are derived from our vision:
Develop a broad range of competitive products
Target accounts where we can add value
Drive vertical penetration of these focus accounts
Enhance brand awareness through digital marketing and distribution
Achieve operational excellence
Lead our industry on environmental matters
Acquire businesses to expand our product offering and engineering capabilities
Read more about our strategy and our plans for the year ahead in our Annual Report and how this intrinsically links to Our Values.